My name is Italina, and I’m an Online Presence Expert & Speaker. My team and I specialize in helping the Real Estate Community’s Top Realtors and Lenders upgrade their presence online via Social Media & Email Newsletters.
Our Online Branding & Marketing Firm helps such business owners by relieving them of the time consuming task of managing their social media accounts and email newsletters. www.ItalinaImage.com
© 2016 Valentina Sadiul Photography
What time you get up: I applaud people who get up at 4 and 5 in the morning. I’m just not one of those people…yet. I’m a young woman, I play tennis competitively and work out on a regular basis. Plus I enjoy my social life. So I maintain a regular sleeping schedule of 10:30pm - 6am.
All my life, I described myself as not being a morning person. Today, I am a morning person. When my eyes open with the realization that it’s morning, I’m excited at what the day has instore for me.
Morning Routine: I immediately hop out of bed excited to get started. My 1st stop is the kitchen where I drink a full glass of water with apple cider vinegar. Then I’m off to enjoy an outdoor run.
My morning ritual also includes affirmations, meditation, visualization, reading, and journaling. In getting these things done before I hit the shower and start my work day, I already feel accomplished, empowered, centered and grounded. I basically feel like Super Woman, lol.
Best Habit: Mastering My Calendar is my best habit. I schedule things in my calendar, and I live by that schedule. I do not let seemingly pressing things interfere with that schedule. For example, every Monday and Wednesday morning, 1 or 2 hours is blocked out for making prospecting calls. Nothing interferes with that, and I schedule everything else around that blocked out time. Mastering my calendar is my best habit because this prevents me from having a hectic schedule, it prevents me from being stressed (which affects every other area of my life), and it prevents me from needing to cancel or accidentally forget meetings with others.
Worst Habit: My worst habit is eating and drinking a little heavy at night, lol. I have a fun social life.
Philosophy: My philosophy is to create your own rich life. I also believe that in order to do that, we must affect others. Affect others and create your own rich life. But what do I know, lol?
Your story, why did you leave corporate world?
Like a lot of people, I started off on the corporate path. I thought I wanted to be an Attorney, but you don’t really know what something is like until you actually try it.
During law school I had great internships working with Attorneys and Judges. But the truth is, I didn’t love it. I thought I should just push through, give it a fair shot, in hopes it would grow on me.
Then I got sick, literally. One day I was in the office by myself, I put my hand on the edge of the desk, and I bent over in excruciating pain. I clutched my stomach, the source of the pain. I had an ulcer that continued to flare up with each week I tried to give this job a fair shot.
That day in the office all by myself, I decided I’d pursue another path. Not wanting to be stuck with debt and no degree, I stayed in school, completed my degree, and then taught law long enough to pay off my law school loan.
Being a law professor, teaching classes, captivating students (I had no disciplinary issues in my classroom) groomed me for being a public speaker now.
I also worked in a tax firm in their Marketing Department. That’s where I got a lot of hands on experience creating compelling marketing campaigns. When it became clear to me that online marketing was an essential addition to other forms of marketing, I decided to go out on my own focusing on Online Branding & Marketing.
Now with my law degree, Juris Doctorate (J.D.), and marketing experience, I get to work with fun people, helping them create and promote their brand online, providing them more visibility on sites like Google, LinkedIn, Facebook, and Yelp.
And I haven’t been sick since.
Your everyday passion?
My passion is creating brands from scratch. The journey of helping an individual discover and hone in on their brand has been a delightfully creative and inspiring process with the individuals I’ve had the fortune of working with.
Once it’s time to promote their brand online, I’m just ecstatic. I love Branding, Search Engine Optimization (SEO), and Marketing your brand.
What is special about your company?
When I first started this company, I thought I would just be making a living and living my life under the radar. Then I started getting calls, emails, and facebook messages from people saying how I’ve inspired them to leave a job they hated but felt they needed to keep for all kinds of reasons- this is what my family expects of me, this is what I went to school for, I need to finish what I started etc.
That’s when I realized this business isn’t about me. I was inspired to create a Mission Statement- To Inspire others to become aware of and act on their ability to accomplish.
The work I do with Realtors, Lenders and other Business Owners inspires other professionals to take a step beyond what they thought they were capable of. I’m showing audiences that they really can create the life they truly want for themselves.
Create your life by design, not by default. As a Public Speaker giving over 40 talks per year, I blend this message in with the ‘Leverage LinkedIn for Leads’ and ‘Facebook for Business’ talks I give. Through my business and the way I live my life, I convey this message.
The problem today is most professionals are on LinkedIn, but don’t know how to use it for Business. Business owners should be using LinkedIn to Promote and Market their services, versus merely accepting Connection Requests and Endorsements from people you don’t even know.
Here is a quick VIDEO giving you 3 Powerful Tips for networking with professionals who have the Power and the Connections to help you come in contact with the opportunities you're looking for.
Naturally, there are people who’d rather just have their Online Presence managed for them, rather than having to post or market on social media themselves. This is why we offer 3 Done For You Services:
Profiles - Most people just slapped a profile onto LinkedIn. We’ll recreate your profile so it clearly conveys the services you offer, what set’s you apart from your competitors, and ensure it’s Search Engine Optimized (SEO) so you show up higher on Google.
Posts - For those who don’t have the time, desire, or know how, my team and I create customized posts/content just for you that no other person will have and post for you each week on your social media sites.
Email Newsletters - my team and I create customized content for your email newsletter and send it out for you either monthly or quarterly. If you don’t have an email newsletter set up, we’ll set you up and even help you organize your database.
Coaching - If you enjoy doing these things yourself or if you have an assistant that you want to have trained in best practices in these 3 areas, Profiles, Posts, or Email Newsletters, you can take advantage of Coaching Calls with me directly to better your Online Presence and increase your social media skills.